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Amara Raja Electronics Limited, launches revolutionary new UPS –“Tribal Italia”
Perfect blend of stylish trend-setting looks, innovative design and breakthrough i - DSP technology for continuous power supply
- Launches “Tribal”, the umbrella brand for Consumer Products
New Delhi, 5th February 2010: Amara Raja Electronics Limited (AREL), an Amara Raja Group company, today launched “Tribal”- its umbrella brand for Consumer Products. Coinciding with this launch, AREL unveiled its first innovative product offering - Tribal Italia pure sine wave UPS, which is stylishly designed, incorporating advanced technology.
Amara Raja Electronics is an integral part of Rs. 2420-crore Amara Raja Group. Amara Raja is well known for its Amaron Batteries across the world.
Tribal Italia is a practical product solution, evolved from the experiences of Indian consumer. A high profile techno design team from Amara Raja Electronics initiated a nation wide survey on the available range of inverters and UPS in the market. The survey parameters included performance, ease of use, aesthetics, and maintenance/battery management.
Tribal Italia is a design marvel in the UPS category that incorporates the best in class UPS technology with a touch of Italian design brilliance and is “Unbelievably Good Looking.”
Tribal brand believes in improving the quality of life by offering innovative and well designed products by leveraging convergence of technologies. A wide range of power back-up products, emergency lanterns and a lot more are on the anvil.
Mr. Jayadev Galla, Director of Amara Raja Electronics, comments on the new products: "We are delighted to announce the launch of Tribal brand of UPS which promises to deliver high quality & reliable power back-up solutions with style. The past few years have shown a significant shift in the home appliance category with consumers demanding products that are aesthetically pleasing and sophisticated in their design”.
Envious Italian Design – finesse meets functionality: Designed to complement today’s lifestyles and contemporary needs, the Tribal Italia brings together , the elements of style, sophisticated fashion statement and reliable superior performance that will brighten & redefine UPS market in India.
Portable anytime, anywhere UPS for home: Tribal Italia is not only a power back-up UPS, but also a portable source of back-up power. You can move it to your garden or terrace.
Cradle Rocker System for battery management: Tribal Italia breaks the barrier in design thought by fusing together the control system and battery into one unit. The main unit can be rocked to the front to reveal the battery inside. This concept gives ease of access to battery for installation, maintenance and replacement.
Pure sine wave output with I-DSP technology protects gadgets: Tribal Italia range of UPS provide Continuous Power Supply. It incorporates the unique i - DSP technology which delivers pure sine wave output which protects gadgets at home.
Mr. Indeevar G, General Manager – Sales and Marketing and Head of Amara Raja Electronics, said that, “Tribal Italia is a fusion of revolutionary design that delivers amazing looks and a superior UPS technology. It will enhance the beauty of the living room and provide best solution for power cuts. It is an evolution of technology in the area of UPS which sets as an unmatched product in the category.”
Adding a new dimension to consumer focus, Tribal Italia allows the consumers to customize their Tribal Italia looks. This option is available on its dedicated online portal: www.worldoftribal.com. After sales service and customer care are taken care by a systematic real world service support of Tri Care.
AREL is one of the fastest growing power back-up solutions company across the country and has innovation & out of box design element as its hallmark. The Tribal range of products will be available all over the country across major consumer electronics retailers and exclusive Tribal outlets in India.
Tribal stands for youthfulness, exuberance, and a pioneering spirit. Tribal leverages convergence of technology and futuristic design, keeping in mind the needs and wants of modern day living. Tribal believes in improving the quality of life by offering innovative products for home.
About Amara Raja Electronics Ltd.:
Amara Raja Electronics Limited (AREL) is part of US $400mn Amara Raja Group with business interests in Industrial & Automotive Batteries, Power Electronics, Fasteners, Sheet Metal Products, Food Processing and infrastructure.
AREL is a technologically progressive company with business focus in Consumer Power Solution (CPS), Consumer Durables and Electronics Manufacturing Services (EMS).
The 20,000 sq.metre manufacturing facility is located in Chittoor which is strategically located between Bangalore and Chennai. The workforce of AREL pre-dominantly comprises of women who are trained on specialised skill sets in the field of PCB assembling and manufacturing, thereby creating non-migratory employment opportunities in rural India.
Amara Raja Electronics Limited brings to you Tribal. Other products from Tribal are Tribal iACE range of pure sine wave UPS and Tribal Life LED Emergency lantern. To know more about Tribal and its product offerings visit www.worldoftribal.com